AI-in-Sales helps SMB organisations drive more revenue with AI
Predictable commercial growth through data‑driven processes
Process First
Insight first, then automation. We clearly map your commercial process and data before strategically deploying AI.
Measurable ROI
From quick wins to sustainable optimization, we build a commercial system that consistently delivers higher returns for your organization.
Independent
We first optimize your existing tools and systems. Where needed, we add new technology. Always acting as an independent orchestrator, fully aligned with your interests.
Effective
We combine practical approach with solid execution. No complexity, no hype. Only solutions that demonstrably work and deliver sales results.
Pragmatic
We work in short, clear iterations, delivering quick results through manageable steps that fit seamlessly into your organization.
Scalable
We strengthen your sales process step by step, from initial optimizations to sustainable growth. Every improvement is measurable, reliable and scalable across your organization.
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Do you recognize these challenges?
- CRM is in place, but provides little direction
- Sales spends much time with limited returns
- Decisions are driven by intuition
- Forecasts are inaccurate
- Insights come too late in the process
- Growth requires capacity that isn't available
Who are we?
Wilco Lourens
Wilco brings structure and insight to complex processes. With over 14 years of experience in process mining and operational excellence, he helps organizations understand what really happens in their processes. He translates data and workflows into clear insights that guide sustainable improvement.
Marten Vambersky
Marten brings the commercial perspective. With more than 25 years of experience in B2B sales and entrepreneurship, he understands the challenges commercial organizations face in practice. He connects strategy with execution and ensures that improvements align with how sales and marketing actually operate.
Joey van Griethuijsen
Joey makes ideas a reality. With 17 years of experience in software development, automation and AI, he translates ambitions into robust, working solutions. His focus is on systems that are not only intelligent, but also reliable, scalable and practical in everyday operations.
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